Whilst working on placement at Sky Sports, I was able to sit down with social media editor, Jordan Halford. Despite my initial belief that fan media is overlooked by large broadcasting companies, he saw things differently.
"We got in touch with Robbie"
Earlier this year, AFTV and Sky pundit Gary Neville, sat down together to discuss the upcoming clash between their teams.
This is particularly significant given a turbulent history between the two parties. In early 2017 they were amongst a row in which Gary labelled the channel 'embarrassing'.
The fact we exist in a landscape where Sky want fan channels involved in their media narrative to promote fixtures, shows how far they have come.